Our CEO Russ Tucker had fun on stage at the BBIA Demeter Awards and Innovation Showcase, chatting about how bio-based ingredients are making their way into consumer goods.
The panel convened expertise across the value chain, from ingredient manufacturers like twig and Holiferm, to formulators and brand owners THG Labs and Unilever. We also had the view of consumer messaging from Joanna Gavins at Sheffield University.
Here are some of the insights, pulled out by star chair Jen Vanderhoven:
- Know your value and collaborate for the win
- Be clear on what your customers want – it’s usually price, quality, reliability and then sustainability
- Be ready to tell your sustainability story online rather than through labels
Thanks to the whole BBIA team for organising an excellent day and to all of the award winners! The UK bio-based sector continues to go from strength to strength.